It’s logical to assume a correlation exists between how much a Major League Baseball team spends on their roster and how much it costs their fans to attend a game. The majority of the teams follow this pattern but a few, including your Chicago Cubs, don’t.
Each year, Team Marketing Report analyzes ticket prices and concessions along with parking and souvenir costs to create a Fan Cost Index. This gives a more total picture of how much a family spends to attend a game. In 2012, the Cubs ranked 3rd in Fan Cost Index (FCI) while ranking 15th in MLB Payroll. While Wrigley Field itself is always a draw, the Cubs should cut the fans a break while Theo Epstein and Jed Hoyer rebuild the team in their image.
The four teams in bold below are top 10 in Fan Cost but didn’t make the top 10 MLB payroll list for 2012.
2012 Top MLB Teams in Payroll
- Red Sox
2012 Top MLB Teams in Fan Cost Index
- Red Sox
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