ESPN 1000 (WMVP) continues to shake things up as the Chicago radio ratings gap widens between itself and top sports talker, 670 The Score (WSCR). The Score has hit all time-time highs in its ratings – tops in Chicago with men 25 to 54 – with its power packed, stable of local talent. This growth coupled with WMVP’s 11th overall ranking in the same overall demo has caused ESPN Radio station leaders to shuffle the lineup effective April 1st, pitting its top local talent against The Score’s most popular team.
Come April, Tom Waddle and Marc Silverman take the Waddle and Silvy show – ranked 9th overall in its current slot – down to the 2 – 6 p.m. afternoon drive time slot on ESPN 1000. The duo will take on The Boers and Bernstein Show, wildly popular with its 1st place afternoon ranking. Tom Waddle, a former Bear, and Marc Silverman, a career broadcaster, mainly rely on Waddle’s talent and sports cred to carry the show. It gets the station’s best guests and draws the largest crowds at on-site remotes making it the perfect competitor to Terry Boers and Dan Bernstein.
This move comes on the heels of the firing of Harry Teinowitz from the ratings deprived Carmen, Jurko and Harry show that Waddle and Silvy supplants. The final piece to the station’s schedule puzzle involves the addition of another ESPN national show, The Herd. Hosted by Colin Cowherd, The Herd will air for one hour from 9 – 10 a.m. filling in the gap between Mike and Mike in the Morning and the station’s new midday show, Carmen and Jurko. While moving Waddle and Silvy to afternoon drive makes a lot of sense, giving Chicago one hour of Colin Cowherd – certainly an acquired taste – feels haphazard. The station needs to realize that more local talent is what Chicago listeners truly crave rather than another hour of an east coast focused national talker.
5:00 to 9:00 a.m. Mike and Mike in the Morning
9:00 to 10:00 a.m. The Herd with Colin Cowherd
10:00 to 2:00 p.m. Carmen & Jurko
2:00 to 6:00 p.m. Waddle & Silvy